Director, Subscriber Growth & Retention | Titleist Performance

Acushnet Company • Full-time • Oceanside, California, United States • $158,670 - $206,230 / year • 5d ago

Where Performance Meets Purpose

Join a team that values excellence and innovation, at a company known for its iconic golf brands. At Acushnet Company, your background and experience contribute to creating the best products for dedicated golfers worldwide. Here, your performance has purpose.

What You Will Be Doing

As the Director, Subscriber Growth & Retention, you will spearhead the performance and lifecycle marketing strategy, crafting a unified, data-driven approach to expand the Titleist Performance subscription/application base across both B2C and B2B segments, boost engagement, and enhance long-term retention and revenue. Reporting to the Head of Titleist Performance, you’ll lead both acquisition and retention initiatives, build a high-performing marketing team, and define a forward-looking roadmap that connects with dedicated golfers at every stage of their journey. Your leadership will be instrumental in solidifying Titleist’s position as the premier destination for golf fitness and player development. We encourage you to learn more about TPI and the approaches brought to life by TPI co-founders, Dr. Greg Rose and Dave Phillips.

Responsibilities Include

Define and drive growth strategy
- Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing
- Drive customer acquisition, deepen engagement, and increase user retention through personalized mobile app experiences
- Identify consumer trends aligned with Titleist’s performance and long-term growth goals
- Translate insights into actionable, tangible initiatives
Lead performance marketing and media strategy
- Oversee paid media, search, social, and in-app marketing efforts
- Ensure high-impact execution across all performance channels
Leverage data and analytics
- Use data to assess campaign effectiveness and uncover key trends
- Prioritize high-impact marketing opportunities across the user lifecycle
Cross-functional collaboration
- Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams
- Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience
Budget management
- Manage and allocate budgets to support growth marketing strategies effectively

What You Will Bring

Education:
- Bachelor’s Degree in Business Administration or a relevant field, MBA preferred
Experience:
- Minimum of 10 years in growth marketing
- Proven track record in performance marketing within a digital environment
- Specific experience in the application development space
- Preferred experience with successful premium subscriptions.
- Start-up environment experience is a plus
Skills & Attributes:
- Nimble and team-centric, manages ambiguity well and can present ideas and make decisions with minimal oversight
- Strong cross-functional communication skills
- Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies
- Skilled in stakeholder communication and management across varying levels of complexity
Leadership:
- Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams
- Experience working in a collaborative, matrixed, and communicative environment
Specialized Knowledge and Skills:
- Proficiency in analytics and marketing technology platforms such as Tableau or similar tools
- Experience in digital marketing channels and lifecycle strategies, including performance media, CRM, SEO and personalized user engagement

Requirements

Please include a cover letter with your resume, answering the following:

Can you describe a marketing initiative you led that successfully drove subscriber growth within a digital application environment? What strategies and features did you implement to support the initiative, and how did you measure its impact?
Additionally, please share how you applied a similar approach to improve subscriber retention. What specific tactics or features were introduced, and what were the measurable outcomes?

Our Commitment to You

At Acushnet Company, we are committed to helping our associates thrive both personally and professionally. From the start, you and your family, including domestic partners, will benefit from a comprehensive suite of health and well-being programs. Enjoy the advantages of paid time off, an onsite fitness center, acupuncture, physical therapy, wellness coaches, and more.

Our financial benefits are designed to secure your future, offering a 401k with company match, health savings accounts, and flexible spending accounts.

Additionally, you'll enjoy perks like pet insurance, legal planning, education assistance, and exclusive access to our Associate Store. At Acushnet Company, your performance has purpose, and we're here to support you every step of the way.

Pay Range: $158,670.00-$253,585.00

Ready to Make an Impact?

Join us at Acushnet Company and be part of a team that values excellence and innovation.

EEO and Additional Statements

Acushnet Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Veteran/Disabled.
Acushnet Company respects the intellectual property and confidential information of third parties. Our policy is that no employee or applicant shall disclose confidential information of a third party to Acushnet Company. Accordingly, please do not include any confidential information of a current or previous employer on your resume or any other materials you provide to us.
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